Get Started

Learn about Pashione, our vision, our values, and our mission as we operate in the realm of African fashion!

Who Are We?

Pashione is not just another social commerce platform; we're a movement on a mission to fix the fashion game for Africans and beyond!

Pashione was born to tackle the unequal access to fashion brands faced by Africans. We've created an effective and efficient distribution channel that bridges the gap and lets us all dive into a world of African fashion brands. It's all about making fashion dreams come true while creating a win-win situation for everyone involved - vendors, customers, and fashionistas like us!

who we are

Our Vision?

“Pashione envisions to be the world's best destination to discover African Fashion brands.”

We aim to be the ultimate destination where you can discover the most jaw-dropping African fashion brands, lifestyle and beauty out there. Think of us as your go-to style playground, where you can flaunt your African heritage and rock the latest trends with swag!

our vison

Our Mission?

“To lead the next generation of fashion commerce and engineer the future of fashion, focusing on Africa's contribution to the fashion industry globally.”

Our mission is to lead the way in the future of fashion commerce, giving Africa the spotlight it truly deserves. We're engineering a revolution, putting Africa's incredible contribution to the fashion industry on the global stage. It's all about celebrating diversity, creativity, and the fabulousness of African fashion.


Our values?

“We aim to bring inspiration and accessibility to every fashion-conscious audience in the world.”

We are passionate about fashion, prioritize authenticity, provide exceptional customer supports with honesty and integrity, embraces innovation and creativity which developed the importance of an open-mindedness in our commitment to nurturing relationships with customers, partners and employees and empower fashion brands to grow their businesses.


Interested in partnering with Pashione or have sales-related queries? Contact our sales team at

Help & Support

For any support or customer assistance, drop us a line at We're here to make your experience smooth and enjoyable.

Media & Press

Media inquiries are always welcome! For interviews, press releases, or media collaborations, reach out to us at

General Inquiries

Have a question or need assistance? Reach out to us at and our dedicated team will be happy to help!